However, time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind of new product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product to choose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.Hence, it brings this question: How to attract or persuade the customers, they are using the kind of product to let they feel time pressure to make decision to buy another new or same brand of product to replace to use? The product's better quality, long durable time useful, brand loyalty and past good purchase experience factors will influence him/her to feel time pressure to need to buy another new product in short time. So, when the consumer feel time pressure to make decision to purchase, he/she will choose when is the most right time to gather information, search, select, use and dispose of another new product to replace the old product in the short time.
