Consumer Profiles (RLE Consumer Behaviour)

Name: Consumer Profiles (RLE Consumer Behaviour)
SKU: 25703378
Price: 111.00 NZD
Availability: InStock

An Introduction to Psychographics

By:

Format:

Paperback / softback

Series:

Routledge Library Editions: Consumer Behaviour

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Description

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Release date NZ

October 7th, 2015

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

202

Series

Routledge Library Editions: Consumer Behaviour

Dimensions

138x216x11

ISBN-13

9781138832466

Product ID

25703378

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