Business & Economics Books:

Conscious Branding

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$49.00
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Description

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map (TM), a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design and operations.

Author Biography

David Funk is the founder of Funk/Levis & Associates, Inc., a brand development and marketing communications firm that has worked with clients all over the world. He is also a founding partner of The Ulum Group, a public relations firm that specializes in government and media relations. Both Funk/Levis and The Ulum Group are based in Oregon. Funk/Levis was founded in 1980 and The Ulum Group was founded in 1995.
Release date NZ
September 30th, 2009
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
Business Expert Press
Pages
132
Publisher
Business Expert Press
Dimensions
152x230x8
ISBN-13
9781606490587
Product ID
3356494

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