Business & Economics Books:

Comportamiento del Consumidor Enfoque America Latina

Format

Paperback

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Comportamiento del Consumidor Enfoque America Latina by Rolando Arellano Cueva
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Description

Esta obra provee una vision practica, con un gran respaldo teorico de todos los aspectos que caracterizan el comportamiento del consumidor, vision aplicada en particular a los consumidores latinoamericanos.Se comienza con un recorrido por los diversos componentes de la decision individual de compra y consumo, despues pasamos a la parte de las sensaciones y percepcion, para analizar su aplicacion a las tecnicas de publicidad y distribucion de productos y servicios.
Release date NZ
February 1st, 2002
Country of Publication
United States
Imprint
McGraw-Hill Companies
ISBN-13
9789701035276
Product ID
12162289

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