Competing against Multinationals in Emerging Markets

Case Studies of SMEs in the Manufacturing Sector

By:

D Williams

Format:

Hardback

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Description

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Author Biography:

Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

Release date NZ

December 10th, 2014

Author

D Williams

Audience

Professional & Vocational

Illustrations

XII, 134 p.

Pages

134

Dimensions

140x216x13

ISBN-13

9781137500304

Product ID

22896316

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