Business & Economics Books:

Competing Against Luck

The Story Of Innovation And Customer Choice

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Paperback / softback

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Competing Against Luck by Clayton M Christensen
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Description

A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruption-a way to predict how competitors will respond to different types of innovation. In this book, Christensen and his coauthors examine the other side of the puzzle: what causes growth, and how to create it. After years of research, Christensen, Hall, Dillon, and Duncan show that the long-held maxim-that the crux of innovation is knowing more and more about the customer-is wrong. Customers don't simply buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success. The key is understanding customers' Jobs to Be Done. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few. This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory, why it's predictive, and, most important, how to use it to improve innovation in the real world.

Author Biography

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50. TADDY HALL is a principal with the Cambridge Group and a leader of Nielsen's Breakthrough Innovation Project. In these capacities, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the nonprofit Endeavor. KAREN DILLON is the former editor of the Harvard Business Review and coauthor of the New York Times bestseller How Will You Measure Your Life? She is a graduate of Cornell University and Northwestern University's Medill School of Journalism. In 2011 she was named by Ashoka as one of the world's most influential and inspiring women. DAVID S. DUNCAN is a senior partner at Innosight. He's a leading thinker and advisor to senior executives on innovation strategy and growth, helping them navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long term. He is a graduate of Duke University and earned a PhD in physics from Harvard University.
Release date NZ
November 21st, 2016
Contributor
With Taddy Hall
Country of Publication
United States
Edition
International ed.
Imprint
HarperCollins
Pages
288
Dimensions
152x229x20
ISBN-13
9780062565235
Product ID
24945133

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