Non-Fiction Books:

Coca-Globalization

Following Soft Drinks from New York to New Guinea
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Hardback
$147.00
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Description

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Author Biography:

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.
Release date NZ
April 9th, 2008
Author
Audiences
  • General (US: Trade)
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
19 Illustrations, black and white; XXVII, 275 p. 19 illus.
Pages
275
Dimensions
140x216x18
ISBN-13
9780312238711
Product ID
3172872

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