Cinema 90's story begins in 1999, with Auckland based producer Jamie Newman creating electronic dance music on a basic tracker program on his home computer.
After having dj'd electronic dance music of every genre (house, techno, electro, breaks, trance, dnb, hip hop and downbeat) since 1996, his initial direction in writing music was very much four-to-the-floor focused. In 2001, under the moniker dj me, he released an ep of tech-house and breaks entitled, 'Shake Your Shit'.
In 2003, after music equipment began to seriously dominate his apartment, Jamie set up a studio in central Auckland, under the fledgling community radio station Fleet FM. With the constant thoroughfare of artists, musicians and creative types, Jamie fast began incorporating live recording into the mix. With this change in process came a different sounding music, heralding the beginnings of a sound now recognizable as Cinema 90.
Fusing elements of hip hop, electro, soul, electronica, house, downbeat and folk, Cinema 90's focus is on quality music without the limitations of an umbrella genre.
Six years and three studios later, Cinema 90 release their debut EP through Auckland based record label Monkey Records. Cinema 90 are currently working on their debut album, and cooking up ways to present their multi-layered music to dance-floors across the globe!
The first single from the EP is the feel good summer song, "Sunny Day Juice", featuring an outstanding main vocal/rap by T-Minus. The EP exhibits an unabashed homage to '90s trip hop this is music for your heart, soul and ears.
