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Cigarettes, Inc. by Nan Enstad
Cigarettes, Inc. by Nan Enstad
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Cigarettes, Inc.

An Intimate History of Corporate Imperialism
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Description

Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast—from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette’s spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.

Author Biography:

Nan Enstad is professor of history at University of Wisconsin-Madison.
Release date NZ
December 10th, 2018
Author
Audience
  • Professional & Vocational
Pages
336
Dimensions
15x23x2
ISBN-13
9780226533315
Product ID
28365470

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