Changing the World Is the Only Fit Work for a Grown Man

By:

Steve Harrison

Format:

Paperback / softback

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Description

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Release date NZ

February 28th, 2012

Author

Steve Harrison

Audience

General (US: Trade)

Pages

208

Dimensions

152x229x12

ISBN-13

9780957151505

Product ID

19751841

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