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Cause for Success on Paperback by Christine Arena
Cause for Success on Paperback by Christine Arena
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Cause for Success

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Cause for Success

Companies That Put Profit Second and Come in First
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Description

Cause for Success examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, this book profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
Release date NZ
October 13th, 2004
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
New World Library
Pages
256
Publisher
New World Library
Dimensions
140x216x14
ISBN-13
9781577314578
Product ID
2366476

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