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Catering Management on Hardback by Nancy Loman Scanlon
Catering Management on Hardback by Nancy Loman Scanlon
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Catering Management

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Description

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

Author Biography:

Nancy Loman Scanlon, PhD, has more than thirty-five yearsof experience in the hospitality industry and has worked in foodand beverage management positions with the Hilton HotelsCorporation, Interstate Hotels & Resorts, and MarriottInternational. She is currently an Associate Professor at theChaplin School of Hospitality and Tourism Management at FloridaInternational University. Her other books include Marketing byMenu, Restaurant Management, and Quality Restaurant ServiceGuaranteed.
Release date NZ
July 26th, 2013
Audiences
  • General (US: Trade)
  • Professional & Vocational
Edition
4th edition
Pages
272
Dimensions
213x279x20
ISBN-13
9781118091494
Product ID
19536564

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