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Case Studies in Strategic Management on Hardback
Case Studies in Strategic Management on Hardback
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Case Studies in Strategic Management

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Description

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.  The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Author Biography:

Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich. Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.
Release date NZ
September 22nd, 2018
Audience
  • Professional & Vocational
Contributors
  • Edited by Andreas Biagosch
  • Edited by Gunther Friedl
Edition
1st ed. 2019
Illustrations
45 Illustrations, color; 21 Illustrations, black and white; XX, 91 p. 66 illus., 45 illus. in color.
Pages
91
ISBN-13
9783319955544
Product ID
28206237

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