In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
DAVID BIRCHALL is both Director of Research and of Learning and Teaching Services at Henley Management College, UK. He has been researching and teaching for over 25 years and has a background in engineering project management. His interests include management of technology including innovation management. He is involved in EU and UK Government projects including technology transfer, technology partnering and virtual learning in a virtual environment, involving partnerships with organisations in a number of countries. GEORGE TOVSTIGA is Principal in Arthur D. Little (Switzerland) Ltd's T