Impersonal Influence

How Perceptions of Mass Collectives Affect Political Attitudes

By:

Diana C. Mutz

Format:

Paperback / softback

Series:

Cambridge Studies in Public Opinion and Political Psychology

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Description

Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

Release date NZ

November 28th, 1998

Author

Diana C. Mutz

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

26 Tables, unspecified; 35 Line drawings, unspecified

Pages

356

Series

Cambridge Studies in Public Opinion and Political Psychology

Dimensions

153x228x20

ISBN-13

9780521637268

Product ID

2354368

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