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The Nature and Origins of Mass Opinion on Hardback by John R. Zaller
The Nature and Origins of Mass Opinion on Hardback by John R. Zaller
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The Nature and Origins of Mass Opinion

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Description

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.
Release date NZ
August 28th, 1992
Audience
  • Professional & Vocational
Pages
384
Dimensions
152x229x25
ISBN-13
9780521404495
Product ID
1976007

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Books >
Non-Fiction >
Social Sciences >
Sociology, social studies
Books >
Non-Fiction >
Politics & government >
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Political control & influence >
Public opinion & polls
Books >
Non-Fiction >
Politics & government >
Political control & freedoms >
Public opinion & polls