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The Commercial Appropriation of Personality by Huw Beverley-Smith
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The Commercial Appropriation of Personality

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Description

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

Author Biography:

Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.
Release date NZ
February 21st, 2008
Audience
  • Professional & Vocational
Illustrations
Worked examples or Exercises
Pages
404
Dimensions
153x228x16
ISBN-13
9780521052528
Product ID
2356687

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