It took me a while to find this brand. I tried many others to try to get a proper brewed coffee taste, with the Italian strength but in an instant coffee. Did find it in another brand for a while until they made changes made a funky mix that didn't work, so was left looking once again. If you are looking for a REAL coffee in an instant – this is it! Don't let the price let you think it is a lesser option – you will be as surprised as I was, and then back to buy more. Highly recommend this product.