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Chiara Missio, marketing manager for Cadbury Biscuits, said: “The new biscuit delivers a unique multi-textural experience and is perfect for snacking occasions.
“Our vision for Cadbury Biscuits is to bring more moments of joy for biscuit lovers across Britain. Cadbury Roundie is our first step towards this.
“It’s already enjoyed by Cadbury consumers in Australia and our preview testing has indicated that this launch will attract new shoppers who are looking for a tasty treat for themselves.”
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