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Business-to-Business

A Global Network Perspective
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Format:

Hardback
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Description

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

Author Biography:

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. Sarah Maria Bruhs is Research Associate at The Free University of Berlin, Germany where she is obtaining her PhD in Management.    
Release date NZ
May 29th, 2014
Audience
  • Tertiary Education (US: College)
Illustrations
30 Tables, black and white; 72 Line drawings, black and white; 1 Halftones, black and white; 73 Illustrations, black and white
Pages
314
Dimensions
156x234x23
ISBN-13
9780415740876
Product ID
21893825

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