Business & Economics Books:

Business

The Key Concepts

Format

Paperback

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Business by Mark Vernon
$41.99
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Description

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
Release date NZ
October 4th, 2001
Author
Country of Publication
United Kingdom
Imprint
Routledge
Pages
272
Dimensions
138x216x19
ISBN-13
9780415253246
Product ID
1681770

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