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Business Model Innovation

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Business Model Innovation

Concepts, Analysis, and Cases
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Format:

Paperback / softback
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Description

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: • Crowdsourcing and open innovation • Long Tails • Social media • Disruptive technologies • Less-is-more innovations • Network effects • Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

Author Biography:

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA.
Release date NZ
March 18th, 2014
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Tertiary Education (US: College)
  • Undergraduate
Pages
376
Dimensions
174x246x28
ISBN-13
9780415817400
Product ID
20875002

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