Kathy Kolbe and Amy Bruske have succeeded by trusting their instincts. Kathy Kolbe is the global leader in discovering and accessing the power of human instincts. She's done the brain research to prove the relevance of her Kolbe Theory of Conation to individual and organizational success. Kathy was the first person to connect conative behavior to instinctive drives, which she postulated as the source of the patterns of mental energy commonly known as a person's MO. Amy Bruske is the president of Kolbe Corp and leads seminars for business leaders throughout the world. She was recently named Business Owner of the Year by the Phoenix chapter of the National Association of Women Business Owners (NAWBO). Kathy and Amy are both award-winning consultants and advisors to over 3,000 family-owned businesses, as well as to Fortune 50 companies, and both are also sought-after speakers. As mother and daughter, working together for more than two decades, Kathy and Amy have personally experienced every situation discussed in Business Is Business. Neither recalls a time when she wished she were working anywhere else.