Business & Economics Books:

Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

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Hardback

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Business Governance and Society
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Description

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century. The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.

Author Biography

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several academic journals. Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.
Release date NZ
October 7th, 2018
Contributors
Edited by Rajagopal Edited by Ramesh Behl
Country of Publication
Switzerland
Edition
1st ed. 2019
Illustrations
23 Illustrations, black and white; XII, 477 p. 23 illus.
Imprint
Springer International Publishing AG
Pages
477
ISBN-13
9783319946122
Product ID
28125171

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