For courses in Introduction to Business. This best-selling text continues to present a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies.
Table of Contents
I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Understanding the Global Context of Business. 3. Conducting Business Ethically and Responsibly. 4. Understanding Entrepreneurship and Small Business. II. UNDERSTANDING THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Managing Operations and Improving Quality. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Motivating, Satisfying, and Leading Employees. 9. Managing Human Resources and Labor Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. 10. Understanding Marketing Processes and Consumer Behavior. 11. Pricing, Promoting and Distributing Products. V. MANAGING INFORMATION. 12. Managing Information Systems and Electronic Commerce. 13. Understanding Principles of Accounting. VI. UNDERSTANDING FINANCIAL ISSUES. 14. Understanding Money and Banking. 15. Understanding Securities and Investments. Appendix I: Understanding Financial and Risk Management. Appendix II: Understanding the Legal Context of Business.
Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he teaches in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium. His experience as a practitioner has fostered an advocacy for integrating concepts with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, and Romanian languages. Dr. Ebert has served as the Editor of the Journal of Operations Management. He is a Past-President and Fellow of the Decision Sciences Institute. He currently serves as Consultant and External Evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation. Ricky W. Griffin is Professor of Management and holds the Blocker Chair in Business Administration in the Mays College & Graduate School of Business at Texas A&M University. He also currently serves as Executive Associate Dean. He previously served as Head of the Department of Management and as Director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy o f Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as Editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines. Dr. Griffin has served the Academy of Management as Chair of the Organizational Behavior Division. He has also served as President of the Southwest Division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a Fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, and Russian.