Business & Economics Books:

Business Economics

Format

Paperback / softback

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Business Economics by Paul R. Ferguson
$166.99
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Description

This major new text provides comprehensive coverage of the topics taught in Business Economics courses on Economics and Business Studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment. The text stresses the practical relevance of economic theory and makes extensive use of international examples. It concludes with a study of the airline industry, showing how the analytical techniques developed earlier can be brought together to gain important insights into a major international commercial activity.
Release date NZ
April 27th, 1993
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Palgrave Macmillan
Pages
432
Dimensions
190x246x22
ISBN-13
9780333542477
Product ID
1648088

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