My Burberry captures the fragrance of a London garden after the rain

Inspired by the cult trench coat of the Burberry brand and a London garden after rain.
Besides the challenge to convey the cult style of the Burberry trench coat, the freshness of a London shower and the scent of a rain-bathed garden, the wish of the Burberry brand head was to show skills in creation, tradition and creativity.

Kurkdjian said the fragrance was inspired “by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.” As for his choice of notes, he said he wanted to evoke “the feeling of the light of London: clouds, wetness, rain, flowers.”

He said the main flowers are roses and freesia, “which is a little bit spicy and adds brightness. Then geranium leaves, which give an herbal, almost minty, vibrancy to the perfume. Then from the back note, there are patchouli leaves and quince—a fruit that is between a pear and an apple. Very British. It is not fruity, fruity. It is fruity floral. Then on top you have linen and bergamot,” he said.

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Fragrance Characteristics:

Top notes of sweet pea and bergamot fuse with a geranium leaf, golden quince and freesia heart, rounded out with a base of patchouli and rain-tipped damask and centifolia roses.

Fragrance Notes:

• Top – mandarin orange, bergamot
• Middle – quince, freesia, geranium
• Base – rose, damask rose, patchouli