GIS systems deal with georeferenced data, data associated with specific geographical areas. The use of GIS software in such industries as finance, insurance, real estate, retail, health care, transportation, and mobile promises to improve productivity. The newest edition of the 1993 original describes how a GIS system can be successfully integrated into a company's existing management information system, with insights on the specific costs and benefits involved. With a view toward the latest technological wrinkles--Web-based implementations, mobile systems incorporating GPS, and higher capacity personal computers--this newest edition offers up-to-date advice on GIS's newer and more sophisticated uses. The book also demonstrates how GIS improves both tactical and strategic business decisions, and details the software now available for incorporating GIS into a company's operations.
DAVID J. GRIMSHAW, PhD, is Senior Lecturer in Information Systems at the Cranfield School of Management, Cranfield University, Bedford, England.