Brilliant Presentation What does it take to present with impact, confidence and flair? Brilliant presenting can transform your career. It can save companies, inspire people and make things happen. It's never been so important. Yet most of us try to avoid it at all costs or muddle through somehow, someway. But here's the thing: you're expected to be good at it. Presenting is a core business skill if you want to get on, you need to be good. How do you do it? Hard work, motivation, practice and, your secret weapon, Brilliant Presentation.
No matter what your current level is, Brilliant Presentation will help you become a brilliant presenter. Every aspect of presenting is covered from dealing with nerves through to the mysterious art of presentation performance. Packed full of anecdotes from the most accomplished presenters around, you'll find all the tools, tips and encouragement you need to make a sensation at presentations.
Brilliant outcomes: Learn the five levels of presentation mastery Discover how to make your presentation powerful, colourful and memorable Always feel confident and inspired to give it your very best shot 'Hall combines a tool-kit, critical pointers and presentation anecdotes from stars in this excellent book. Advice includes boosting self-confidence by proclaiming I feel totally shameless today. Rock on!' Management Today voted the book the best of its kind'
Table of Contents
Acknowledgements Introduction 1 The stuff of brilliant presentations Fires Five critical processes 2 Coping with nerves Nerves are normal It's the voice that is key How to avoid freezing So how do brilliant presenters feel? Be honest with yourself What is actually going on? Be self-aware To be nervous is normal Summary 3 The five levels of mastery The world of the non-presenter Five steps to brilliance This is what brilliance is Brilliant presenters are shameless Summary 4 The context of the presentation Have you got the plot? First, get the exam question right Summary 5 How to write a brilliant story A brilliant story Death to mission statements and other jargon Truth is a powerful weapon Does the story grab the imagination? Become a story student The elements of a great story The best presentations were brilliant stories Great memory hook, but what's the story? Tellling it like it is - brilliantly Summary 6 How to give your story colour A nearly brilliant presentation in the making A bare presentation is like bare walls Summary 7 How to illustrate your presentation Think of slides as your music Bad slides slow you down Professional slides help Professorial vagueness has its place Less is more Why people avoid slides Summary 8 Performance What acting can do In praise of work in praise of America Illogical arguments show up in a presentation Why? Why?? Why??? Why???? Why????? A strong argument helps you feel confident Summary 9 I've got the power The power of PowerPoint Pluses and minuses Be fair blame the workman, not his tools PowerPoint has improved working lives Let's get a bit more technical Things to do to your PC You have only one chance You thought the technical stuff was easy? Summary 10 The book as a presentation Following my own advice almost Discovering what really happens Impediments to brilliance How to do brilliant presentations 11 Really understanding your audience Brilliance wrecked by not listening Lessons in how to understand audiences 12 From ordinary to brilliant A change and a commitment Getting the story right will drive everything else How do the brilliant presenters do it? 13 The graduation to brilliance A scale of improvement Summary 14 So you made it - brilliant, well done! This is the brilliant formula How with it are you? Presentation has never been more important Summary 15 Applying your skills to smaller meetings No slides. Why not? You've been promoted, so make the first meeting count You want to be promoted, so raise your game Be prepared: the key advantage Make your meeting sound as if it's worth going to Location: choose it, use it, make it memorable Learning to think on your feet The brilliant executive summary Brand your meetings so they want to come again Enjoy yourself 16 Summary of the lessons in this book The biggest challenges to brilliance What you must avoid My top three brilliant tips
Richard Hall is Chairman of RH&a and Showcase Presentations Limited and has been recently Chair of many marketing services businesses including flying Pictures and kaizo. His background is in marketing and advertising. Now he specialises in executive mentoring, team building and strategic consulting. He has just finished his fourth book for Pearson, "The Secrets of Success At Work". He says his mission is to turn good people into great people by inspiring them, by accentuating their positive assets and by making them feel excited by the world in which they live.