For over 25 years, fresh flavourful beer has powered the growth of craft brewing in the United States. Along the way thousands who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs. Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success -- and the lessons they leaned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you to decide which business model to pursue. Finally section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.
Table of Contents
Craft Brewing and Your Brewery Start Up; From Beer Dreamer to Brewpub Operator; Dogged Pursuit of a Dream; East Cost Victory Conquers All Fronts; Brewpubs Galore In Oregon; Creating a Culture of Success in Your Brewery; Ten Tips for Starting Your Craft Brewery; Ten Tips for Starting Your Brewpub; Raw Materials for the Commercial Brewery; Professional Brewing: Processes and Equipment; Building Your Brewery From Site to Staff; Uncle Sam Comes Calling; Dealing with Rules and Regulators; Down the Drain But Not Forgotten; Better Brewery Floors; Hopping From Farm to Fermenter; The Converging Consumer Profiles For Beer And Wine; Creating Customer Connections to Build Your Brewpub Business; Mug Shots: Using Mug Clubs to Build Business; Distribution For the Start-up Brewery; Pricing Calculations for Beer Distribution; Introducing Consumers to Your Beer; Seven Ways to Help Bars Sell Your Beer; Using Public Relations to Build Your Brand; The Hot Pursuit of Capital; The Ins and Outs of Brewery Finance; Covering Your Assets: Insurance Primer; There's No Such Thing as a Bad Site, Just Bad Site Selection Decisions; Brewpub Feasibility Planning: Market Analysis Studies; Performance Pro Formas: Creating the Income Statement; The Four Corners of a Brewpub: Building for Success; Roadmap to Success; Brewpub Operational Survey Results; Packaging Brewery Operations Survey; Creating a Business Plan; Sample Business Plan; Glossary.