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Brands

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Brands

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Brands by Marcel Danesi
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Description

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces: the origins of brands naming and brand image how semiotic theory can be used to analyse brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyses the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. 'Brands' includes an annotated guide to further reading, details of useful websites and a comprehensive bibliography.
Release date NZ
February 1st, 2003
Author
Country of Publication
United Kingdom
Illustrations
18 black & white tables, 15 black & white halftones, 7 black & white line drawings
Imprint
Routledge
Pages
176
Dimensions
138x216x19
ISBN-13
9780415279970
Product ID
1682004

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