Branding Your Business

By:

James Hammond

Format:

Paperback / softback

Series:

Business Success

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Description

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Author Biography:

James Hammond has over 30 years of experience working in brand management and strategy, consulting for many blue chip organizations, including Virgin, Honda, BT and EMI. He has created and chaired key European conferences on Customer Care and Managing Change, and conducts workshops and training programmes across the UK.

Release date NZ

March 3rd, 2011

Author

James Hammond

Audience

General (US: Trade)

Pages

288

Series

Business Success

Dimensions

138x216x16

ISBN-13

9780749462963

Product ID

9865813

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