People don't do business with a logo. They do business with a person. BrandFace(R) for Home Improvement Professionals is not the first book on personal branding, but it is the first to define the essential BrandFace(R) elements that you need to build a successful personal brand -- and distinguish the value it brings to those in the home improvement industry. BrandFace(R) is a guide to implementing a powerful personal branding strategy that effectively utilizes integrated marketing principles and multiple media platforms to transform you into the face of your own brand. Waiting for you inside the book are: -The 10 traits of every successful BrandFace(R) -How to determine which type of BrandFace(R) you are -The first steps you need to take to launch your BrandFace(R) -Implementation plans for dozens of integrated media and social tools -A comprehensive list of elements that will help make you a BrandFace(R) star! Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, home improvement professionals must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace(R) star in their industry. About the Co-Author: BrandFace(R) for Home Improvement Professionals is the third book in the BrandFace(R) series, and is co-authored by Ron Greenbaum, The Basement Doctor. With more than 30 years of experience in the home improvement industry, Ron has helped build and grow a hugely successful brand. Throughout his extraordinary life, he has developed formulas for success that have provided tremendous growth for his companies and made his competition take notice. In an industry not always known for ethical practices, he has established a trusted brand with a long-standing reputation for responsible, quality service. Home Improvement professionals will learn how to take their own business from average to extraordinary with Ron's philosophies and advice.