Business & Economics Books:

Branded Component Strategies

Ingredient Branding in B2B Markets
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Paperback / softback
$147.00
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Description

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Author Biography:

Dr. Stefan Worm completed his doctoral studies under the supervision of Prof. Dr. Friedhelm Bliemel at the University of Kaiserslautern, Germany. He currently holds a position as an Assistant Professor of Marketing at HEC Paris, France.
Release date NZ
December 16th, 2011
Author
Audience
  • Professional & Vocational
Country of Publication
Germany
Edition
2012 ed.
Illustrations
32 black & white illustrations, 50 black & white tables, biography
Imprint
Gabler
Pages
224
Publisher
Gabler
Dimensions
148x210x13
ISBN-13
9783834919199
Product ID
18775834

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