Business & Economics Books:

Brand from the Inside

Sorry, this product is not currently available to order

Here are some other products you might consider...

Brand from the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Libby Sartain
Sorry, this product is not currently available to order


In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Table of Contents

Introduction. PART ONE: GET SMART! 1 Essential #1: Discover. 2 Essential #2: Commit. PART TWO: GET READY! 3 Essential #3: Diagnose. 4 Essential #4: Prepare. PART THREE: GET IT DONE! 5 Essential #5: Create. 6 Essential #6: Apply. 7 Essential #7: Market. 8 Essential #8: Nurture. PART FOUR: WHAT IT MEANS FOR YOU. 9 You and Employer Brand. Notes. Acknowledgments. The Authors. Index.

Author Biography

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.
Release date NZ
May 19th, 2006
Country of Publication
United States
Jossey-Bass Inc.,U.S.
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 242 Banana Points