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Brand from the Inside

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Brand from the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Format

Hardback

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Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Libby Sartain
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Description

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Table of Contents

Introduction. PART ONE: GET SMART! 1 Essential #1: Discover. 2 Essential #2: Commit. PART TWO: GET READY! 3 Essential #3: Diagnose. 4 Essential #4: Prepare. PART THREE: GET IT DONE! 5 Essential #5: Create. 6 Essential #6: Apply. 7 Essential #7: Market. 8 Essential #8: Nurture. PART FOUR: WHAT IT MEANS FOR YOU. 9 You and Employer Brand. Notes. Acknowledgments. The Authors. Index.

Author Biography

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.
Release date NZ
May 19th, 2006
Country of Publication
United States
Imprint
Jossey-Bass Inc.,U.S.
Pages
272
Dimensions
163x235x24
ISBN-13
9780787981891
Product ID
3079377

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