Everyone wants to know the ideas that drive the world's most successful companies. This book presents 21 candid interviews with some of the world's top CEOs on topics of concern to today's manager and entrepreneur - from motivating your employees, managing growth, building a brand, learning from the new economy, trendspotting and beating the competition to leading a successful turnaround or transition. The book includes one-on-one interviews with Jack Welch (GE), Tom Freston (MTV), John Chambers (Cisco Systems), Juergen Schrempp (Daimler Chrysler), and Linda Wachner (Warnaco Group), who in their own words, describe what it takes to effectively lead an organization in the new economy.

Table of Contents

Introduction by Tom PetersPart One: Motivating Your EmployeesJack Welch, Chairman and Chief Executive of General Electric Co.Steve Ballmer, Chief Executive of Microsoft CorporationPart Two: Managing GrowthJohn Chambers, Chief Executive of Cisco Systems, Inc.Juergen Schrempp, Chairman and CEO of DaimlerChrysler AGSanford I. Weill, Chairman and Co-Chief Executive of CitigroupDaniel Vasella, Chairman and Chief Executive of Novartis AGPart Three: Building a BrandTina Brown, Chairman and Editor in Chief of TalkmagazineIan Schrager, Founder and Chairman of Ian Schrager Hotels, LLCKevin J. Roberts, Chief Executive of Saatchi & Saatchi, PLCPart Four: Learning from the New EconomyMichael Dell, Chairman and CEO of Dell Computer CorporationJohn Roth, President and Chief Executive of Nortel Networks CorporationStephen R. Hardis, Chairman of Eaton CorporationJeff Bezos, Founder and Chief Executive of Amazon.com Inc.Gerd