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Bold Brand by Josh Miles
Bold Brand by Josh Miles
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Bold Brand

The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
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$73.00
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  • Around 4-14 June using International Courier

Description

In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!
Release date NZ
June 6th, 2012
Author
Audience
  • General (US: Trade)
Contributor
  • Foreword by Mark Zweig
Illustrations
black & white illustrations
Pages
268
Dimensions
152x229x14
ISBN-13
9780983330745
Product ID
20655573

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