Computers & Internet Books:

Big Data, Big Dupe

A little book about a big bunch of nonsense
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Paperback / softback
Big Data, Big Dupe by Stephen Few
$38.00

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Description

"Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

Author Biography:

Stephen Few has worked for over 25 years as an information technology innovator, teacher, and consultant. As the principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualisation to explore, analyse, and present quantitative business information. He lives in Berkeley, California.
Release date NZ
February 1st, 2018
Author
Pages
96
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Analytics Press
Dimensions
6x228x152
ISBN-13
9781938377105
Product ID
27819246

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