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Best Practices in International Marketing

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Best Practices in International Marketing

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Best Practices in International Marketing by Michael R Czinkota
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Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

Table of Contents

Part I. Environments and Markets. Part II. Market Entry and Development. Part III. Marketing Mix. Part IV. Marketing Performance and Evaluation.
Release date NZ
August 21st, 2001
Country of Publication
United States
illustrations, 2 portraits
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