Business & Economics Books:

Best Practices in International Marketing

Sorry, this product is not currently available to order

Here are some other products you might consider...

Best Practices in International Marketing

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Best Practices in International Marketing by Michael R Czinkota
Unavailable
Sorry, this product is not currently available to order

Description

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g

Table of Contents

Part I. Environments and Markets. Part II. Market Entry and Development. Part III. Marketing Mix. Part IV. Marketing Performance and Evaluation.
Release date NZ
August 21st, 2001
Country of Publication
United States
Illustrations
illustrations, 2 portraits
Imprint
South-Western
Pages
250
Dimensions
161x234x15
ISBN-13
9780030340369
Product ID
1819460

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 394 Banana Points