Benchmarking is designed for the reader who wants to know what benchmarking is, and what the real benefits are to them and to their company - in a nutshell. Benchmarking is simply about being proactively aware: understanding what we have to be best at, then comparing ourselves openly and honestly with others who excel in those areas, recognizing the standards that we have to achieve in whatever market we re in. And once we ve recognized them, setting out to meet - and exceed - them by managing that knowledge in order to achieve, or secure greater, competitive advantage. Benchmarking equips you to use the techniques to good effect in your own organization. Tables and figures provide a ready reference and quick answers to common questions."

Table of Contents

What is benchmarking? - the fact and the fallacy; how does it work?; how do I start?; what do I need before I start?; what do I need to resource a continuing project?; what benefits will I reap?; what are the key success factors?; who is doing it, how and what have they got out of it?; where do I get help if I need it; appendix - some useful support tools.

Author Biography

Sylvia Codling is Managing Director of The Benchmarking Centre Ltd in Buckinghamshire, which provides consultancy, training, research, partnerships and other support services to individuals and organizations in the UK as well as across the world through The Global Benchmarking Network, of which it was a founder member. Sylvia is a Visiting Fellow at Bradford University, and is on the panel of judges for The European Best Practice Benchmarking Award.