Authenticity in Advertising Image close
Authenticity in Advertising by Katja Leschnikowski
Authenticity in Advertising by Katja Leschnikowski
Show Hide Adult Content
Authenticity in Advertising close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

Authenticity in Advertising

Design and Success Factors
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$140.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $35.00 with Afterpay Learn more

6 weekly interest-free payments of $23.33 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 4-14 June using International Courier

Description

Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to succesfully implement authenticity in advertising.

Author Biography:

Katja Leschnikowski is an Assistant Professor of Marketing at the Institute of Marketing and Management at the University of Bern in Switzerland. She obtained her PhD in Management Economics at the University of Bern in Switzerland.
Release date NZ
March 9th, 2010
Audience
  • General (US: Trade)
Pages
192
Dimensions
148x210x10
ISBN-13
9783839150238
Product ID
20876786

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing