Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprece dented ways. So why is it that there are so few Latino executives and senior leaders? It's what the authors call the "4% Shame"-the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead. Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives, as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.