Australian Services: Marketing and Management
Marketing and Management
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Description
Provides a practical, accessible synthesis of current services marketing and management research. The author has developed a framework for services strategy and analysis and problem solving comprising three modules which link theory and practice: situation and analysis; strategy; and processes to manage.
Release date NZ
December 15th, 1998
Author
Audience
- Professional & Vocational
Pages
400
Dimensions
235x160x23
ISBN-13
9780732950675
Product ID
1685291
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