Non-Fiction Books:


How to Interrupt, Yell, Whisper, and Touch Consumers



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Attention! by Ken Sacharin
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Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader--friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must--read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." --Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands--on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." --Russ Winer, Professor of Business, University of California, Berkeley

Author Biography

KEN SACHARIN is Executive Vice President, Media Director for The Media Edge, San Francisco. The Media Edge is the world's fourth-largest media services firm; their clients include AT&T, Sony, Adobe, Chevron, and United Airlines. Sacharin is a graduate of Columbia University. His research reports have been quoted in the New York Times, Fortune, and Advertising Age.
Release date NZ
October 2nd, 2000
Country of Publication
United States
John Wiley & Sons Inc
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