When it comes to survival, attention is right up there with food, sleep and oxygen. However, unlike the others, attention has the power to define the quality of your life, ie. the extent to which you thrive. This ground-breaking book moves attention centre stage. It details the drivers that enhance and diminish our attention. Conceptual models are provided to help you understand the dynamics that impact attention management. For both individuals and societies, attention management is the big challenge of the digital age. If you feel that inattention in any aspect of your life is causing you to live sub-optimally, then you will find Attention Dynamics to be an empowering workbook. Attention Dynamics is part of Ade McCormack's Digital Life series of books.