This book explores the inner secrets of the Asian psyche that influence behaviour in business, politics, life and battle. As president of a company that assists American companies wishing to do business with Asians, Chin-ning Chu has found that most Americans are extremely unprepared to venture into the Asian business world; they try to apply practices used in American business, not realizing that Asians view the marketplace as a battlefield with a definite set of rules originating in the 4th century BC. Americans also tend to think of the Chinese, Koreans and Japanese as one culture, when in fact, their differences are very important in terms of doing business. As Chin-ning Chu writes, "Asians and Westerners think as differently as they speak". "The Asian Mind Game" gives advice, strategies and helpful tips such as information on local cultures, gift-giving, salutations, and the status of women.

Author Biography

Chin-Ning Chu is president of Asian Marketing Consultants, Inc. She counsels Western companies doing or wishing to do business in Asia. Born in Teinjin, near Beijing, she was raised in Taiwan after the fall of mainland China to the Communists. She has studied the teachings of sages in India, China, and Europe and believes her study of philosophy and psychology provides her with a powerful tool with which to examine the complexities of philosophical, sociological, and historical influences on the shaping of the modern Asian mind. Ms. Chu lives in Beaverton, Oregon.