Business & Economics Books:

Asian Brand Strategy

How Asia Builds Strong Brands

Format

Hardback

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Asian Brand Strategy by Martin Roll
$162.99
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Description

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Author Biography

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.
Release date NZ
October 17th, 2005
Author
Country of Publication
United States
Edition
2006 ed.
Illustrations
XVIII, 254 p.
Imprint
Palgrave Macmillan
Pages
254
Dimensions
140x216x20
ISBN-13
9781403992796
Product ID
1695606

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