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Asian Brand Strategy on Hardback by M. Roll
Asian Brand Strategy on Hardback by M. Roll
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Asian Brand Strategy

How Asia Builds Strong Brands
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$154.00
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Description

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Author Biography:

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.
Release date NZ
October 17th, 2005
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
2006 ed.
Illustrations
XVIII, 254 p.
Pages
254
Dimensions
140x216x20
ISBN-13
9781403992796
Product ID
1695606

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Asian Brand Strategy (Revised and Updated) on Hardback by M. Roll
$155.00
Asian Brand Strategy (Revised and Updated)
by M. Roll ~ Hardback
Available - Usually ships in 3-4 weeks
Asian Brand Strategy by M. Roll
$153.00
Asian Brand Strategy
by M. Roll ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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