Archetypes in Branding

Name: Archetypes in Branding
SKU: 19706504
Price: 75.00 NZD
Availability: InStock

A Toolkit for Creatives and Strategists

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Description

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity

Author Biography:

Margaret Hartwell is the author of Archetypes in Branding.

Release date NZ

October 26th, 2023

Author

Audience

General (US: Trade)

Pages

128

Dimensions

248x273x38

ISBN-13

9781440308185

Product ID

19706504

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