In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. This fourth edition is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK government communication since the Hutton report; and, the growing role of internet in political communication. "An Introduction to Political Communication" draws on a range of contemporary examples to show how politicians and political groups communicate.
Table of Contents
1. Politics in the Age of Mediation 2. Politics, Democracy and the Media 3. The Effects of Political Communication 4. The Political Media 5. The Media as Political Actors 6. Party Political Communication I: Advertising 7. Party Political Communication II: Political Public Relations 8. Pressure Group Politics and the Oxygen of Publicity 9. International Political Communication
Brian McNair is Professor of Journalism & Communication at the university of Strathclyde. He is the author of many books and articles on political media, including The Sociology of Journalism (1998), Journalism & Democracy (2000), Mediated Access (2003), Cultural Chaos (2006) and News & Journalism In the UK (Fourth Edition, 2003).