Now in a completely new and updated edition, this introduction to the development of modern (and postmodern) design is ideal for undergraduate students. Divided into four parts, the book covers the major periods in design culture since the start of the twentieth century, beginning by examining the formative years 1900-1914. Two sections on design and modernity explore the periods 1915-1939 and 1939-1969, and a completely new section, design and postmodernity, covers 1970 to the present. New to this edition are: key discussions on postmodernism and design the alliance between technology and design the relationship between identity and design. Drawing on a wealth of mass-produced artifacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, Sparke shows how design has helped to shape and reflect our social and cultural development.
Table of Contents
Part 1: From the Decorative Arts to Modern Design, 1900-1914 1. Conspicuous Consumption and the Expansion of Taste 2. New Production Methods, New Materials 3. Art and Industry 4. Theory, Design at the Turn of the Century 5. Designing Nations Part 2: Design and Modernity I, 1915-1939 6. Consuming Modernity 7. The Materials of Modernity 8. the Designer for Industry 9. Modernism and Design 10. Design, Corporate Culture and the State Part 3: Design and Modernity II, 1940-1969 11. The Dream of Modernity 12. The Materials of Abundance 13. Designer-Culture 14. Modern Design in Crisis 15. Redefining the Nation Part 4: Design and Postmodernity, 1970 to the Present 16. Consuming Postmodernity 17. Technology and Design: A New Alliance 18. The New Designers 19. Postmodernism and Design 20. Designing Identity